According to Nation’s Restaurant News, Flay has a dozen or so locations planned to open up over the next year.
But does the DC area need yet another burger joint? Flay, and more importantly, his personality, seem to think so:
The “better burger” market is very crowded now, Flay said, “but I feel we have an advantage. When I open a restaurant, people come.”
“That doesn’t mean they’ll like it,” the chef noted. “It doesn’t guarantee anything, but it gives us a shot.”
Well now, I guess because Bobby Flay has his name on the restaurant, it MUST be good, right?
We’ll reserve judgment once his Burger Palace actually opens in the area, but in the meantime, dude really needs to keep his ego in check.
UPDATE – The Washington Business Journal reports that Flay will be opening his Burger Palace in two area locations. The first will be in College Park, Maryland at The Varsity, a luxury student housing complex. An opening is slated for September 1.
The second location will be located in DC proper at 2121 K Street NW. It is tentatively scheduled to open later this year.
UPDATE II – Metrocurean is reporting that the DC location of Bobby’s Burger Shack is expected to open on Tuesday, August 16.